Marketing Management (MindTap Course List) (6th Edition)
Solutions and explanations
Why Is Marketing Management Important?
Customer Behavior
Segmentation
Targeting
Positioning
Products: Goods and Services
Brands
New Products and Innovation
Pricing
Channels of Distribution
Advertising Messages and Marketing Communications
Integrated Marketing Communications and Media Choices
Social Media
Customer Satisfaction and Customer Relationships
Marketing Research Tools
Marketing Strategy
Marketing Plans