Consumer Behavior: Building Marketing Strategy (14th Edition)
Solutions and explanations
Consumer Behavior and Marketing Strategy
Cross-Cultural Variations in Consumer Behavior
The Changing American Society: Values
The Changing American Society: Demographics and Social Stratification
The Changing American Society: Subcultures
The American Society: Families and Households
Group Influences on Consumer Behavior
Part Two CASES
Perception
Learning, Memory, and Product Positioning
Motivation, Personality, and Emotion
Attitudes and Influencing Attitudes
Self-Concept and Lifestyle
Situational Influences
Consumer Decision Process and Problem Recognition
Information Search
Alternative Evaluation and Selection
Outlet Selection and Purchase
Postpurchase Processes, Customer Satisfaction, and Customer Commitment
Part Four CASES
Organizational Buyer Behavior
Marketing Regulation and Consumer Behavior
Part Six CASES