Advertising and Promotion: An Integrated Marketing Communications Perspective (12th Edition)

Chapter 10

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Advertisers engage in a strategy of increased ... more

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GfK MRI report provides the details about the ... more

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Advertisers rely more on CPM rather than readers-... more

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Category development index (CDI) is used to ... more

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Reach refers to the number of individuals who have... more

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Programmatic advertising is the use of automated ... more

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The number of ads that are now seen by consumers ... more

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Media usage is the utilization of the various ... more

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GRPs (Gross rating point) takes into consideration... more

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There has been a transformation in the media ... more

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