Advertising and Promotion: An Integrated Marketing Communications Perspective (12th Edition)

Chapter 21

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The Government has fixed a legal age for children ... more

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The campaign MT transformed the thinking of many ... more

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College students can be encouraged to drink or ... more

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Restrictions should be placed on advertising to ... more

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The heavily advertised products may experience a ... more

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Shock ads can be utilized by the companies in the ... more

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Companies are using the concept of women ... more

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Following might be the reasons of low number of ... more

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The CEOs of both Company AF and Company AA lost ... more

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A situation in which people have reached a stage ... more

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